Joseph Powell (Coaching)

Branding & Product Development

Services

Logo Design, colour palette and illustrations
Brand Identity and Motto
Membership Plans Development
WordPress Design & Development
Blog Design & Development
lUser experience optimization
Podcast Integration
MailChimp Integration
Conversion Optimization on Website
Author picture headshots

About the company

Joseph Powell is a Certified Life and Business Coach, podcast host and author of the “Chosen Ones.” He is the first coach to specialize in working with Successful-Unfulfilled people and is an authority on the Failed Human Experience Model. Joseph currently lives in Costa Rica, and he approached Vidl to build his brand and online business around his theory of the Failed Human Experience Model.

We accepted the challenge.

Objectives

Design and develop a product connected to the client's service: Business Coaching and Live Transformation. The product needed to be memorable, attractive and aligned to Joseph Powell's signature coaching style.

Create the brand, identity and branding collaterals.

Build a membership model for a virtual coaching service.

Web Design & Development: Establish brand equity and online reach through branded storytelling

The website needs to be used to schedule Zoom meetings, integrate MailChimp's email automation and Spotify's podcasts, and play videos that summarize Joseph's philosophy and motto.

fProvide a fully optimized and scalable website for desktop, tablet and mobile devices.

Website results

12%

Conversion rate on the 3rd month after launch.

3.6 min

Average page per session on the 1st month after launch.

16%

Bounce rate on the 1st month after launch.

Logo design

We completed comprehensive research on the life/business coaching and self-improvement industries to discover what could be the company’s leadership and value proposition.
We understood that people who use life/business coaches value the outcome of the mentorship sessions. Because we were building with Joseph a unique approach to understanding and resolving common questions of the human experience, the brand needed to resonate and enrich his clients’ experience.

We built the brand under Joseph’s personality and unique style. Our choice of the black jaguar, Joe’s spirit animal, illustrates the brand’s ability to adapt and be assertive under uncertainty.
Then the values we decided to work with were adaptability, fulfillment and freedom.

Vertical logo

Icon

Horizontal logo

Web design & development

We designed and developed the website with the customers in mind. Everything we’ve created is clean, visually appealing, and full of information that the website’s readers need to know. We also integrate the site with an online booking for sales meetings and customer sessions.

Content Integration

Joseph Powell’s brand is big on providing answers to people who are still looking for their purpose in life. He connects with his students through videos, articles and podcast episodes. For this reason, our client must have a website capable of hosting resources and connecting with prospects and students without leaving his site.

We integrated his podcast show, “The Chosen Ones,” on Spotify with his new site, so his visitors can enjoy every episode without leaving the property. Also, we built an easy-to-update blog so Joseph and his team can upload new videos, articles and challenges to connect with his audience.