Real-time online-delivered studies.
Digital marketing training for small business owners.
As a small business owner, you get to wear multiple hats. At Vidl, we see ourselves as “tailors,” and we want to ensure that those “hats” fits you well.
We put together a set of core online digital marketing short courses led by our strategic team to provide you with the fundamental knowledge to make essential and strategic marketing decisions. These courses will empower you with the knowledge to:
- ZUnderstand why digital marketing is critical for small businesses, regardless of the product/service you sell.
- ZComprehend the digital landscape and what is the best way to approach your ideal customers in the post-pandemic era.
- ZWhat are my options? How to build an integrated brand promotion.
- ZHow to allocate my marketing and advertising budget and work with an agency.
Personalize your education by choosing which professional learning course(s) that’s right for you. Each class is an introductory level ideal for those who want to learn the fundamentals of digital marketing and advertising.
This is for you if you’re involved in any aspect of growing a business, maybe as a business owner or junior marketer.
Ask us about group discounts and save when registering.
Digital Marketing Fundamentals
Learn the essentials of digital marketing and how it supports your overall goals and objectives. This course offers a high-level view of the many elements of digital marketing, including crucial notions like consumer segmentation, value proposition, social media and content marketing, lead funnels, SEO/SEM/PPC, email and marketing automation, and success measurement.
Introduction to Google Search Ads
Learn how to implement Google Search Ads as part of your top-of-the-funnel (TOFU) strategy to bring a consistent lead stream to your business. This course gives your marketing team the foundation to build persuasive campaigns to expand your sales pipeline. You’ll learn the best keyword targeting, structuring, and bid management techniques. Understand essential concepts and create a paid ad campaign.
Facebook and Instagram Advertising Strategies
You’ll learn the latest fundamentals of Facebook and Instagram Advertising, so business owners can confidently segment their audience, create, optimize and report on ad campaign efficacy. An excellent way to affordably upskill yourself and start reaching more potential clients.