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“The Hands-on

Marketing Manager

course that will give you control of your business.”

“The Hands-on

Marketing Manager

course that will give you control of your business.”

Designed for Small Business Owners

Join the Most Interactive & Complete Marketing Management Course you’ll find.

Take your marketing skills to the next level with the most true-to-life Marketing Management simulation course. Led by David W. Vidal, Founder of Vidl and former Marketing Director of some of the fastest-growing businesses in Vancouver. You will wear the marketing manager’s hat and make critical decisions for multiple brands.

True-to-Life Marketing Management Simulation

In the simulation, you’ll take on the role of an assistant marketing manager and then climb the ranks to become a senior marketing manager over multiple brands. You’ll get the hands-on experience you need to take control of your business.  

Marketing Strategy

You’ll evaluate and select the big idea and creative assets for a marketing campaign.  Allocate a high-level marketing budget based on historical data and corporate strategies.  You’ll learn how to calculate Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) in order to select profitable market segments to target.

Data Analysis

You’ll learn how to rely on marketing campaign data to allocate ad spend.  At the same time, you’ll learn to evaluate multi-channel data to make decisions based on causality.  Design products based on customer reviews and market research

Brand positioning & Reputation

You’ll create positioning statements and value propositions based on market research.  You’ll also adjust a brand’s marketing mix and design products based on data and customer reviews.

Competitors Analysis

During the simulation, you’ll analyze revenue and competitor data to select and optimize pricing.  You’ll also implement market research to different stages of your product development. 

True-to-Life Marketing Management Simulation

In the simulation, you’ll take on the role of an assistant marketing manager and then climb the ranks to become a senior marketing manager over multiple brands. You’ll get the hands-on experience you need to take control of your business.  

Marketing Strategy

You’ll evaluate and select the big idea and creative assets for a marketing campaign.  Allocate a high-level marketing budget based on historical data and corporate strategies.  You’ll learn how to calculate Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) in order to select profitable market segments to target.

Data Analysis

You’ll learn how to rely on marketing campaign data to allocate ad spend.  At the same time, you’ll learn to evaluate multi-channel data to make decisions based on causality.  Design products based on customer reviews and market research

Brand positioning & Reputation

You’ll create positioning statements and value propositions based on market research.  You’ll also adjust a brand’s marketing mix and design products based on data and customer reviews.

Competitors Analysis

During the simulation, you’ll analyze revenue and competitor data to select and optimize pricing.  You’ll also implement market research to different stages of your product development. 

Who We Build this Course For?

You will wear a Marketing Manager’s hat and make critical decisions for multiple brands.

Small Business Owners

Professionals

Marketing Students

& Everyone involved in Marketing

What will you learn?

The Marketing Manager Course and Simulation is designed to strengthen your comprehension of the theory of Marketing and gives you real-life skills you can use on your own business. 

Reposition a Brand

 

The data will show you that your brand isn’t resonating with your ideal target audience.  During the simulation, as the new marketing manager, you need to create new positioning statements and value propositions based on previous consumer behaviour and market research data.

     

    Calculate Customer Lifetime Value and Acquisition Cost

     

    You will learn the concepts of Customer Lifetime Value and Customer Acquisition Cost and why they are important to target your audience properly.  As the marketing manager, you’ll analyze simulated data of your customer’s product purchase data and expenses report to calculate CLV and CAC for your brand and target the most profitable market segment.  

       

      Design Products and Optimize Margins

       

      You’ll analyze customer reviews and market research to improve and design new product features.  The sentiment of your customers will help you adjust your positioning statements, value propositions and marketing mix.

      What will you learn?

      The Marketing Manager Course and Simulation is designed to strengthen your comprehension of the theory of Marketing and gives you real-life skills you can use on your own business. 

      Reposition a Brand

       

      The data will show you that your brand isn’t resonating with your ideal target audience.  During the simulation, as the new marketing manager, you need to create new positioning statements and value propositions based on previous consumer behaviour and market research data.

         

        Calculate Customer Lifetime Value and Acquisition Cost

         

        You will learn the concepts of Customer Lifetime Value and Customer Acquisition Cost and why they are important to target your audience properly.  As the marketing manager, you’ll analyze simulated data of your customer’s product purchase data and expenses report to calculate CLV and CAC for your brand and target the most profitable market segment.  

           

          Design Products and Optimize Margins

           

          You’ll analyze customer reviews and market research to improve and design new product features.  The sentiment of your customers will help you adjust your positioning statements, value propositions and marketing mix.

          “You’ll get deep into the role. The simulation will provide you with data to make accurate business-like decisions you can apply to your own company. It is your opportunity to test new strategies, product ideas, and fail without losing money.”

          David W. Vidal, Founder Vidl

          “You’ll get deep into the role. The simulation will provide you with data to make accurate business-like decisions you can apply to your own company. It is your opportunity to test new strategies, product ideas, and fail without losing money.”

          David W. Vidal, Founder Vidl

          Take your business to the next level with the hands-on Marketing Manager course. 

           

          Take your business to the next level with the hands-on Marketing Manager course.